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The storied mountain resort’s introduction into Accor’s latest luxury collection brand marks the completion of a $115 million CAD property wide transformation, presenting a fresh vision of mountain luxury.
BANFF, ALBERTA (October 6, 2026) — Rimrock Banff, Emblems Collection has emerged from a $115 million CAD reimagination – redefining the storied mountaintop resort as an intimate, alpine wrapped retreat. Architecturally sculpted into the Canadian Rockies, standing high above Banff, the resort invites guests to experience one of North America’s most extraordinary landscapes through transformative wellness, immersive outdoor adventure, destination-driven dining and a profound connection to the land itself.
A soulful sanctuary in the sky, Rimrock Banff occupies a setting unlike any other in the destination. Set within the dramatic vistas of the national park, a UNESCO World Heritage Site, the resort is surrounded by more than 6,000 kms of protected natural wilderness, balancing the impressiveness of its rugged surroundings with an elegant, residential sensibility, designed equally for exploration and restoration. “The resort, across the decades of its history, has always been defined by its remarkable setting,” said David Garcelon, General Manager, Rimrock Banff. “This transformation was guided by a simple philosophy: create a resort that feels inseparable from the landscape itself. Every design decision, every experience and every space, was thoughtfully conceived to deepen guests’ connection to Banff National Park and create a luxury offering that could only exist in Banff.”
Maud Bailly, CEO of Emblems Collection, said “The debut of Rimrock Banff, Emblems Collection, marks a significant milestone in our global growth as we introduce this curated luxury collection to North America. Created for hotels defined by character and a strong sense of place, Emblems finds an ideal inaugural address in the Rimrock – rooted in history and set within a UNESCO World Heritage Site. Following a meticulous transformation, we are proud to unveil a retreat that is attuned to its alpine setting and sets a new benchmark for intimate, purposeful luxury in the region.” Owned by Oxford Properties Group and a capital partner, the opening of Rimrock Banff marks the debut of Emblems Collection in North America, with the iconic resort becoming the first property on the continent to join Accor’s newest luxury collection brand. Defined by character-rich hotels that embody the soul of their destination – from grand heritage mansions to contemporary architectural marvels and serene retreats, Emblems Collection celebrates culture, creativity and craftsmanship through signature rituals, thoughtful storytelling, and a deeply rooted sense of place.
“This transformation reflects both our commitment to invest in Canada and our stewardship of exceptional and irreplaceable hotels across the country,” said Tyler Seaman, Executive Vice President Head of Canada at Oxford Properties. “We recognize the unique privilege and responsibility that comes with owning landmark Canadian hotels that operate within Canada’s National Parks and are focused on thoughtfully and sustainably investing in these properties to preserve their legacy and ensure they remain inspiring for future generations. The completion of Rimrock Banff’s transformation marks an exciting new chapter for one of Canada’s most iconic hospitality destinations. We are thrilled to partner with Accor to bring Emblems Collection to North America for the first time and realize a shared vision for this extraordinary destination.”
“The debut of Rimrock Banff, Emblems Collection, marks a significant milestone in our global growth as we introduce this curated luxury collection to North America.”
Built directly into the mountain’s dramatic cliffside, Rimrock Banff belongs to Banff rather than merely occupying it. The resort’s terraced architecture extends
from the mountainside, cascading toward the Bow Valley below and framing Banff National Park at every turn.
Led by California-based Studio Collective, the redesign embraces an immersive, emotive approach to hospitality, drawing inspiration from the textures, materials and rhythms of the Canadian Rockies. Expansive floor-to-ceiling windows dissolve the boundary between indoors and out while carefully choreographed sightlines continually draw guests back to the surrounding peaks. Throughout the resort, architecture serves as a means of experiencing the landscape more deeply.
Two signature Emblems Collection design markers are interpreted through Rimrock’s distinct sense of place. The Timeless Hearth, conceived as the warm social heart of every Emblems property, takes shape through the lobby’s sculptural hammered copper fireplace, creating a natural gathering place that extends to the terrace and mountain air beyond. The Discovery Enclave, an intimate space designed to inspire curiosity and connection, is realized through The Listening Room, a discreet retreat centered around vinyl, rare spirits and fine wines.
The experience begins in the reimagined lobby, designed to emulate the dramatic foyer of a luxurious private mountain residence. Soaring double-height windows immediately reveal the Canadian Rockies, complemented by woven stone flooring, carved wood detailing and richly textured furnishings. From there, the resort unfolds through a sequence of spaces that intentionally shift in scale, transitioning from expansive gathering areas to more intimate corners that foster a sense of discovery while creating a boutique sensibility despite the property’s expansive footprint.
Art plays an integral role in reinforcing a sense of place. Public spaces feature a curated collection by award-winning global art consultancy nAscent Art New York comprising 48 contemporary works, including many pieces by Canadian artists, that interpret Banff’s mountains, rivers and native landscape through an abstract, contemporary lens, while guestrooms continue that dialogue through works by Canadian artists and craftspeople.
Soaring double-height windows immediately reveal the Canadian Rockies, complemented by woven stone flooring, carved wood detailing and richly textured furnishings.
Each of the resort’s 320 redesigned guestrooms, including 57 suites, has been arranged around the landscape beyond its windows. Designed to encourage a sense of stillness, contemporary bed frames face directly toward the views, while seating and tables are positioned to ensure the Canadian Rockies remain the focal point of every stay. Window-facing loungers and comforting nook spaces create dedicated moments for slowing down, while the transition from subdued corridors into light-filled guestrooms heightens the dramatic impact of the surrounding environment. Interiors draw from a soft, nature-inspired palette of moss and pistachio greens layered with warm wood tones, subtle gold accents and tactile
materials including natural stone, upholstered furnishings and plush textiles.
Exclusive to the suites, guests will discover a bespoke edition of Emblems Editions, the brand’s signature literary collection inspired by the soul of its setting. Created specifically for Rimrock Banff, the anthology brings together poetry, historical accounts and voices from Indigenous peoples and pioneers connected to the region, inviting guests to connect more deeply with the story of Banff National Park. Suite guests also enjoy elevated touches that extend beyond the room itself, including a locally curated culinary welcome and daily breakfast at Parker’s Table.
Two signature Emblems Collection design markers are interpreted through Rimrock’s distinct sense of place. The Timeless Hearth, conceived as the warm social heart of every Emblems property, takes shape through the lobby’s sculptural hammered copper fireplace, creating a natural gathering place that extends to the terrace and mountain air beyond. The
Discovery Enclave, an intimate space designed to inspire curiosity and connection, is realized through The Listening Room, a discreet retreat centered around vinyl, rare spirits and fine wines.
The Infinity Two-Bedroom Suite represents the resort’s most exceptional accommodation, where interior and exterior living spaces flow seamlessly together. Opening onto a wraparound terrace spanning more than 1,260 square feet, the suite features a barrel sauna, fire table and panoramic views stretching across Banff National Park, creating one of the most extraordinary vantage points in the Canadian Rockies. In addition to the exclusive amenities available across all suites, guests of the Infinity Suite enjoy complimentary breakfast served either at Parker’s Table, the resort’s main restaurant, or in the privacy of the suite, a stocked dry bar of refreshments and a bespoke luxury keepsake to commemorate their stay.
Reflecting the resort’s broader emphasis on wellbeing, ‘Wellness Studio’ suites offer a restorative retreat rooted in movement and mindful living. Intentionally situated directly across from the Bathhouse and Movement spaces, the accommodations extend the wellness journey beyond the hydrothermal experience, allowing guests to move seamlessly between the Bathhouse and the privacy of their own retreat. Appointed with movement and recovery essentials including Therabody technology, yoga equipment and a Canadian wellness minibar stocked with adaptogenic teas, functional snacks and natural hydration, the suites support every stage of adventure, from preparation to restoration. A signature turndown ritual, sleep-optimized environment featuring Loftie sleep technology and curated pillow selection, mountain-view terrace and dedicated Wellness Concierge further elevate the experience, while complimentary access to the resort’s full Expeditions gear lending program and daily fitness apparel laundering ensure guests are equally prepared for the trails ahead and recovery that follows.
Wellness at Rimrock is woven into the rhythm of every stay. At its heart is the 9,600-square-foot Bathhouse, Banff’s first luxury hydrothermal wellness experience, designed as a space guests visit multiple times throughout their stay. Inspired by the natural cadence of the Canadian Rockies, the program within the Bathhouse shifts throughout the day, from quiet morning renewal and vitality-focused hydrotherapy to lively après-thermal recovery before settling into deeply restorative evening rituals that encourage stillness and sleep. Guests are encouraged to return time and again— early morning cold plunges, post adventure sauna, celestial meditation — discovering a different atmosphere with each visit.
Designed as a series of interconnected indoor and outdoor thermal environments, the Bathhouse encourages intuitive movement rather than prescribed circuit. Natural stone, textured surfaces and warm wood finishes create a grounded sensory atmosphere, while changing lighting, music and environmental cues subtly transform the space throughout the day to complement each chapter of the wellness experience. Heated pathways connect indoor and outdoor amenities, creating a seamless dialogue between architecture and the surrounding mountain landscape.
Guests move freely between a vitality pool, hot pool, mountain-facing infinity pool, vista and salt saunas, aromatic steam room and glacial cold plunges, allowing the restorative benefits of contrast therapy to unfold at their own pace. More contemplative spaces, including a suspended meditation room and the Aurora sensory room, provide moments for pause
and reflection.
Complementing the Bathhouse is the resort’s 3,800- square-foot Movement Center, where premium Technogym and Peloton equipment, climbing and bouldering walls, guided movement classes and recovery-focused offering support every stage of the wellness journey.
Rimrock Banff offers unparalleled access to the landscapes that define Banff National Park. At the heart of these experiences is the resort’s Master Pathfinder— Rimrock Banff’s interpretation of Emblems Collection’s signature “Master of the House.” Leading the resort’s team of Pathfinders, the Master Pathfinder serves as both a gracious host and expert guide, crafting personalized recommendations, curated itineraries and bespoke adventures tailored to each guest’s interests and aspirations.
From the resort’s dedicated Expeditions Centre, a central hub for personalized planning and expert local guidance, the Pathfinders curate more than 50 seasonal activities spanning adventure, wellness, culture and nature, including privately guided hiking expeditions, forest bathing, alpine yoga, canyon ice
walks and Indigenous cultural encounters. Additional touches help travelers engage more deeply with the region, including personalized Northern Lights wakeup calls, allowing guests to witness the phenomenon whenever conditions align.
Signature experiences include the Ice Odyssey, offering an up-close encounter with the Athabasca Glacier, alongside opportunities to discover hidden trails, lesser-known viewpoints and meaningful stories that reveal a deeper understanding of the destination. Developed in collaboration with local guides, cultural storytellers and subject-matter experts, each journey is rooted in authenticity and a profound respect for the landscape.
Rimrock Banff’s culinary program draws from the spirit of the Canadian Rockies, expressing the destination through ingredient-driven storytelling, local partnerships and immersive dining that unfolds across four distinct venues.
Parker’s Table, the resort’s signature restaurant, celebrates Canada’s true North through seasonal cuisine rooted in relationships with local farmers, fishers and foragers. Named for Elizabeth Parker, a founding member of the Alpine Club of Canada, the restaurant pairs a warm, refined atmosphere with a menu that reflects the character of the surrounding region. Distinctive
rituals elevate the experience, from a tableside bread and butter service featuring Canadian salts and artisanal butters to pastry and preserves presented from a roaming cart.
Nestled within the resort’s reimagined lobby, Rimrock Social serves as its central gathering place. Conceived as the resort’s grand living room, the space was designed to encourage connection, centered around a vibrant bar while maintaining quieter moments for conversation and reflection throughout the surrounding lounge. From morning coffee and bites, to lively evenings of craft cocktails, globally inspired flavors and mountain views, Rimrock Social evolves throughout the day.
Tucked discreetly within the resort, The Listening Room offers an intimate escape defined by rare spirits, fine wines, indulgent bites and the soulful warmth
of vinyl.
Rimrock Market serves as the resort’s mountain coffee bar and biergarten, with specialty coffee from Alberta’s renowned Chronicle Coffee, curated
provisions and a convivial atmosphere inspired by the spirit of mountain après culture. Reflecting the resort’s pet-friendly philosophy, the space also caters to canine companions with dedicated amenities such as Yeti water bowls, creating a lively gathering place for pre-adventure preparation, midday refueling and informal après gatherings.
Emblems Collection’s signature rituals are woven throughout the culinary journey at Rimrock Banff. Central to the experience is Alpine Honey, selected as the resort’s Emblematic Ingredient for its connection to the surrounding landscape and longstanding association with wellness, craftsmanship and hospitality. Brought to life through a partnership with Highland Farm Honey, a family-owned producer in Alberta, the ingredient appears throughout the resort, from the signature Alpine Honey Spritz arrival ritual and wellness tonics to additional culinary
offerings.
This narrative continues through the Travel Cake, a signature Emblems Collection ritual developed in collaboration with acclaimed Korean pastry chef Yun Eunyoung, founder of Seoul-based Garuharu. Inspired by the forests of Banff National Park, Rimrock’s interpretation features pine needle cake layered with alpine honey ganache, translating the destination into flavor and form.
Extending beyond the resort’s restaurants, guests may also enjoy “In-Robe Dining,” a private in-room culinary experience featuring multi-course dinners and specialty breakfast menus served directly to their rooms.
Spanning more than 18,000 square feet across 11 distinctive venues, Rimrock Banff’s newly enhanced meeting and event spaces provide a remarkable setting for conferences, retreats, incentive travel and celebrations. The resort’s gathering spaces range from intimate boardrooms to the Solstice Ballroom, which spans over 6,000 square feet and accommodates up to 600 guests. Whether hosting executive retreats, destination weddings or large-scale corporate programs, each event is shaped through a personalized approach that reflects the character of the destination.
Beyond the meeting room, guests have access to the full breadth of the Rimrock experience, from transformative wellness programming and curated outdoor adventures to destination-driven culinary offerings that foster connection and shared discovery.
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